About The Scale Theory

At The Scale Theory, strategy meets bold execution—and that starts with our founder, Dustie Mercer.

After 20+ years of leading transformative operations and growth strategy for companies across tech, SaaS, healthcare, travel, mission-driven organizations, and more, Dustie founded The Social Theory to bring data-driven discipline and creative insight to the ever-evolving world of social media and digital marketing.

She didn’t just study how to lead—she lived it.

From scaling professional services at one of the fastest-growing tech startups in the country to right-sizing and rebranding non-profits with million-dollar turnarounds, Dustie’s work has always focused on solving the right problem and measuring the right outcomes.

She’s not afraid of chaos—in fact, she thrives in it.

"Tech shouldn’t slow you down. I help small businesses simplify, systemize, and scale with smart solutions that stick."

Why Clients Trust Dustie

She sees the big picture—and makes it actionable.

With deep experience in operations and a sharp strategic lens, Dustie knows how to align content with business outcomes.

She builds systems that scale.

Whether it's redefining services, rebuilding departments, or launching new strategies, she leads with clarity and measurable impact.

She moves fast and owns the outcome.

Dustie’s no-nonsense leadership style and results-first mindset make her a trusted partner, not just a vendor.